The origins and vision

The origins

This idea came to me when I, Farzona (hi!), was 21 years old and in lockdown. For the last two years I had been collecting and sharing sustainability tips and eco friendly brands with friends face-to-face and later on a personal instagram page.

Then during the early uncertain and horrific days of the pandemic, I was overwhelmed with and devastated by our medical emergency on top of our existential climate crisis. I found it frustrating that while local businesses were forced to close, big industries like delivery apps, disposable packaging companies, and online marketplaces saw large profits.

So now, I have my degree in International Environmental Studies and I’m ready to display to DC what I value so much about it. As I spend some time volunteering abroad, I’m eager to also update the site according to suggestions I receive from residents.

Thank you for joining me here!

How it works

For the Inconvenient Good serves as a mantra to live intentionally. Our industrialized societies sell consumers convenience at the expense of the health of exploited communities and Earth. fig is a passion project where its website and instagram are run minimalistically. You won’t see daily posts. The aim is to be a sweet and simple resource for people who would like to put their money towards their community and not to billionaires.

I also believe there is nothing wrong with materialism, as long as it’s ethical. A handmade, handed–down item is inherently worth so much more than something that was spat out of a factory.

Please refer to the website for DC’s local and most low-waste gems. Items from groceries to clothing to candles will be mainly from DC unless going beyond the two rivers is necessary.
Enjoy the items that benefit people and nature, as well as the events that do so in the “Humanity and Planet Power Events” website calendar.

In a time of so much online animosity, it is important to create spaces with peaceful intent. FIG is a resource to consolidate and share everything the DMV provides for a simple, harmonious, and stable future.